Creativity

Office workers go crazy for the World Cup in The Sun's madcap spot

Spot turns a newspaper office into an impromptu soccer field

By Alexandra Jardine. Published on Jun 21, 2018

Editor's Pick

Thank goodness England won its first World Cup game on Monday night -- or else this spot, by The Sun newspaper, might have been a bit premature.

The ad broke ahead of the match against Tunisia, and shows everyone in The Sun's suspiciously calm office suddenly overtaken by football fever. After one over-excited employee sets it off by kicking a football at a TV screen, the office turns into an impromptu soccer game, which, (as you might expect of The Sun), is full of fouls, ducking and diving, aggressive tactics and a whole lot of rowdy, madcap fun.

Directed by Andy Lambert at 76Ltd, the spot is by Pulse Creative and The&Partnership and will run across social, digital display, press, email and events for the duration of the tournament driving awareness of the Sun's World Cup Hub.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jun 21, 2018
Client:
The Sun
Agency:
Pulse Creative
Executive Creative Director:
Robin Garton
Creative Director:
Rob Welch
Creative:
Shez Lord
Creative:
Miles Stubbs
Designer:
Christian Timmermans
Designer:
Stuart Hudson
Designer:
James Poostchi
Designer:
Mark Wake
Planner:
Oliver Egan
Executive Producer:
Betsy Kelly
Business Director:
Matthew Thomas
Senior Account Director:
Georgie Ambrose
Production Company:
76 Ltd
Director:
Andy Lambert
Producer:
Denise Galloway
Photographer/Director of Photography:
Oliver Curtis
Stunt Coordinator:
Jamie Edgell
Editing / Post-Production / Visual FX:
Dan Sherwen
Editing / Post-Production / Visual FX:
Final Cut
Editing / Post-Production / Visual FX:
Big Buoy
Editor:
Jenna Le Noury
Editor:
Sydney Levy
Colorist:
Mark Horrobin
Editor / Producer / VFX Supervisor:
Tim Davies
Editor / Producer / VFX Supervisor:
Tommy Coulter-Liston
Editor / Producer / VFX Supervisor:
Clive de Souza
Editor / Producer / VFX Supervisor:
Chris Major
Editor / Producer / VFX Supervisor:
Antonio Jimenez
Editor / Producer / VFX Supervisor:
Richie White
Audio:
Grand Central
Audio:
Munzie Thind
Audio:
Aaron Taffel
Music Company:
Library

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.