Adam Driver Ruins Snickers' Live Super Bowl Ad (But That's the Point)

A Western Shoot-Out Goes Horribly Wrong

By Alexandra Jardine. Published on Feb 06, 2017

Editor's Pick

Adam "Kylo Ren" Driver ruins an entire Wild West set in Snickers' live Super Bowl commercial -- but that's absolutely the point.

Driver wanders onto a Western movie shoot not realising it's started, trying to discuss the Big Game score with his fellow actors. He misses his cue to shoot them and then stumbles into the scenery, resulting in a domino effect on the whole set. The tagline: "You ruin live Super Bowl commercials when you're hungry."

The spot, by BBDO New York, was directed by O Positive's Jim Jenkins.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Most Popular


Feb 06, 2017
BBDO New York
Jim Jenkins
Production Company:
O Positive
Editorial Company:
Geoff Hounsell
Managing Partner:
Damian Stevens
Executive Producer:
Crissy de Simone
Head of Production:
Kristen Thon-Webb
Senior Producer:
Adam Becht
Assistant Editor:
Laura Sanford
Assistant Editor:
Tessa Malsam

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.