Home Gallery Video Snickers Super Bowl LI Spot Adam Driver Ruins Snickers' Live Super Bowl Ad (But That's the Point) A Western Shoot-Out Goes Horribly Wrong By Alexandra Jardine. Published on Feb 06, 2017 Editor's Pick Adam "Kylo Ren" Driver ruins an entire Wild West set in Snickers' live Super Bowl commercial -- but that's absolutely the point. Driver wanders onto a Western movie shoot not realising it's started, trying to discuss the Big Game score with his fellow actors. He misses his cue to shoot them and then stumbles into the scenery, resulting in a domino effect on the whole set. The tagline: "You ruin live Super Bowl commercials when you're hungry." The spot, by BBDO New York, was directed by O Positive's Jim Jenkins. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateFeb 06, 2017Agency:BBDO New YorkClient:SnickersDirector:Jim JenkinsProduction Company:O PositiveEditorial Company:ArcadeEditor:Geoff HounsellManaging Partner:Damian StevensExecutive Producer:Crissy de SimoneHead of Production:Kristen Thon-WebbSenior Producer:Adam BechtAssistant Editor:Laura SanfordAssistant Editor:Tessa Malsam TagsSuper Bowl LI candy CategoryTVC GenreCelebrity Related work Snickers: Sports Illustrated Swimsuit Issue Campaign 2017 BBDO New York Snickers: Love Lifeline Snickers: America's Not-So Sweetheart BBDO New York
