Adam Driver Ruins Snickers' Live Super Bowl Ad (But That's the Point)
A Western Shoot-Out Goes Horribly Wrong
By Alexandra Jardine. Published on Feb 06, 2017
Editor's Pick
Adam "Kylo Ren" Driver ruins an entire Wild West set in Snickers' live Super Bowl commercial -- but that's absolutely the point.
Driver wanders onto a Western movie shoot not realising it's started, trying to discuss the Big Game score with his fellow actors. He misses his cue to shoot them and then stumbles into the scenery, resulting in a domino effect on the whole set. The tagline: "You ruin live Super Bowl commercials when you're hungry."
The spot, by BBDO New York, was directed by O Positive's Jim Jenkins.
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Credits
- Date
- Feb 06, 2017
- Agency:
- BBDO New York
- Client:
- Snickers
- Director:
- Jim Jenkins
- Production Company:
- O Positive
- Editorial Company:
- ARCADE
- Editor:
- Geoff Hounsell
- Managing Partner:
- Damian Stevens
- Executive Producer:
- Crissy de Simone
- Head of Production:
- Kristen Thon-Webb
- Senior Producer:
- Adam Becht
- Assistant Editor:
- Laura Sanford
- Assistant Editor:
- Tessa Malsam
Need a credit fix? Contact the Creativity Editors
