Creativity

Snickers Freaks Out Marilyn Monroe Oglers With Funny Digital Billboard

BBDO Brings Her Back to Celebrate Late Actress' 90th Birthday

By Ann-Christine Diaz. Published on Jun 03, 2016

Editor's Pick

During this year's Super Bowl, Snickers and BBDO N.Y. tapped Willem Dafoe for an installment of the "You're Not You When You're Hungry" campaign, in which the actor stepped into the shoes and dress of Marilyn Monroe in the iconic scene from "The Seven-Year Itch," in which she stood above a subway grate, skirt blowing up wildly and exposing her gams.

In honor of Marilyn Monroe's 90th birthday, Snickers reversed the plot of the spot in a digital billboard in New York, which flashed the original movie scene at passersby. With the help of facial recognition technology, the display was able to detect those who stared at Monroe's sexy clip, and those who were ogling a little too intensely got a big surprise.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Jun 03, 2016
Agency:
BBDO New York
Client:
Snickers
Worldwide Chief Creative Officer:
David Lubars
Chief Creative Officer:
Greg Hahn
Executive Creative Director:
Gianfranco Arena
Executive Creative Director:
Peter Kain
Creative Director:
Scott Mahoney
Creative Director:
Dan Oliva
Copywriter:
Joey Henson
Art Director:
Jimmy Morrissey
Director of Integrated Production:
David Rolfe
Group Executive Producer:
Amy Wertheimer
Executive Broadcast Producer:
Alex Gianni
Executive Producer:
Neely Lisk
Director of Photography:
Koji Yahagi
Production Assistant:
Jeff Reagan
Managing Director:
Kirsten Flanik
Global Account Director:
Susannah Keller
Account Director:
Joshua Steinman
Account Manager:
Tani Corbacho
Account Executive:
Jocelyn Choi
Group Planning Director:
Annemarie Norris
Planning Director:
Alaina Crystal
Senior Communications Planner:
Sean Stogner
Celebrity Talent and IP Rights Acquisition:
Brad Sheehan
Celebrity Talent and IP Rights Acquisition:
Experiential Production:
Pearl Media
Executive Producer:
Anthony Petrillo
Producer:
Daniel Odham
Creative Technologist:
Jennifer Ohs
Editorial Company:
EG+ Worldwide
Post Production:
EG+ Worldwide
Director of Post Production:
Renee Haar
Post Producer:
Amy Feldman
Editor:
Tim Jansen
Assistant Editor:
Harry Nelson
Audio Engineer:
John Cabrera

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.