Creativity

A Resourceful Kitty Delivers Holiday Magic in This Adorable New York Lottery Ad

Jake Scott Directs Spot for McCann NY Set in a Wintry Manhattan

By Alexandra Jardine. Published on Nov 28, 2017

Editor's Pick

Cat lovers will adore the new holiday spot from the New York Lottery, in which a resourceful bodega kitty delivers some holiday magic.

Directed by RSA's Jake Scott, (who clearly has a way with feline talent), for McCann New York, the spot sees the cat make a journey across a gorgeously wintry Manhattan, running into a whistling Santa Claus on the way, in search of the bodega owner, who's spent his day selling lottery tickets and lovingly telling the cat to get down off the counter. Finally, he slides down the chimney, to tuck a ticket into the snoozing owner's stocking. Who needs Santa when you have a feline friend?

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Credits

Date
Nov 28, 2017
Agency:
McCann New York
Client:
NY Lottery
Director:
Jake Scott
North American Chief Creative Officer:
Eric Silver
Chief Creative Officer:
Sean Bryan
Chief Creative Officer:
Tom Murphy
Executive Creative Director:
Mat Bisher
Executive Creative Director:
Dan Donovan
Creative Director:
Jason Ashlock
Writer:
Jason Ashlock
Creative Director:
Dominick Baccollo
Art Director:
Dominick Baccollo
Chief Production Officer:
Nathy Aviram
Vice President, Senior Producer:
Chance Basset
Senior Vice President, Executive Music Producer:
Eric Johnson
Music Producer:
Dan Gross
Music Business Affairs Manager:
Sam Belkin
Business Manager:
Natalie Hernandez
Executive Account Director:
Scot Beck
Vice President, Account Director:
Caroline Fuller
Account Supervisor:
Molly Vossler
Assistant Account Executive:
Ellery Gitkin
Vice President, Strategy Director:
Laura Frank
Production Company:
RSA
Director:
Jake Scott
Producer:
David Mitchell
Executive Producer:
Tracie Norfleet
Executive Producer:
Jules Daly
Director, Photography:
Peter Deming
Editorial:
Rock Paper Scissors
Editor:
Carlos Arias
Assistant Editor:
Maria Lee
Executive Producer:
Eve Kornblum
Producer:
Taylor Colbert
Visual Effects:
A52
Visual Effects Supervisor:
Patrick Murphy
CG Lead:
Andrew Romatz
2D Visual Effects Artist:
Steven Wolff
2D Visual Effects Artist:
Stefan Gaillot
2D Visual Effects Artist:
Richard Hirst
2D Visual Effects Artist:
Matt Sousa
2D Visual Effects Artist:
Kevin Stokes
2D Visual Effects Assistant:
Gabe Sanchez
3D Artist:
Andrew Romatz
3D Artist:
Tom Briggs
3D Artist:
Jun Kim
3D Artist:
Michael Cardenas
3D Artist:
Joseph Chiechi
Producer:
Michael Steinmann
Production Coordinator:
Andrew Rosenberger
Executive Producer:
Patrick Nugent
Executive Producer:
Kim Christensen
Managing Director:
Linda Carlson
Managing Director:
Jennifer Sofio Hall
Song Title:
How Sweet It Is
Artist:
Julia Stone
Audio Producer:
Heard City
Audio Engineer:
Phil Loeb
Telecine:
Company 3
Colorist:
Tim Masick

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