Netflix Drops 'Lines' of Coke in Bathrooms to Promote 'Narcos' Season Three

Media Reflects Where the Product Was Used

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Editor's Pick

Netflix's "Narcos" is highlighting its Season 3 storyline, which tells the story of the rise and fall of cocaine kings the Cali Cartel, with a guerilla marketing campaign designed to grab people's attention in exactly the kind of locations they'd be likely to use coke -- bathrooms.

The creative, by Doner L.A., consists of stickers featuring rolled-up bills dusted with coke residue. They appear in locations where unknowing Cali Cartel customers may have sniffed away in the1990s: the bathrooms of bars and clubs in Los Angeles, Chicago, New York and Miami.

The ads continue previous seasons' fact-based campaigns and utilize statistics to illustrate the Cali Cartel's massive scale of operations, power and wealth -- for example, every three hours, the Cali Cartel made $917,000, and how in 1995, the Cali Cartel earned more than Pablo Escobar and any of that year's Fortune 500 Companies.

It's certainly an eye-catching way to generate buzz around a show -- or should that be nose-catching? Meanwhile, we hear that some of the executions have proved so popular they've already gone missing from their locations.

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Sep 08, 2017
Doner Los Angeles
EVP, Chief Creative Officer:
Jason Gaboriau
Design Director:
Drew Brooks
Creative Director:
Drew Brooks
Creative Director:
Michael Cessario
Art Director:
Nomin Boutchard
Lucas Nelson
VP, Brand Leader:
Sara Schwartz
Brand Leader:
Matt Phillips
Britta Couris
Print Production Supervisor:
Doug Thompson
Art Production Supervisor:
Kathryn Lyons-Urbanek

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