Creativity

Delta is teaming up with Equinox for gym classes to beat jetlag

'Sweatlag' classes are available in Los Angeles this summer

By Alexandra Jardine. Published on Jul 03, 2018

Editor's Pick

Delta is teaming up with Equinox Fitness Clubs this summer to launch "Sweatlag," a specially designed workout class aimed at beating jetlag.

The classes, running in L.A, only,, are available to anyone who recently took a flight. They will be held at the West Hollywood, Westwood and Marina del Rey locations starting July 10 through August 2. To sign up, travelers need to visit sweatlag.com and bring a recent boarding pass from travel on any airline.

The idea promotes the Airbus A350, whose panoramic windows, ambient lighting, and better cabin pressurization help fight jet lag in the air, according to Delta. Down on the ground, the Sweatlag workout is "designed to help muscles synchronize to a new time zone, reduce stiffness associated with travel, and generally encourage the body to reset."

Wieden & Kennedy New York is the agency behind Sweatlag, whose website also provides useful tips on food, exercise and sleep strategies on board, and ways to sweat out fatigue on arrival.

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Credits

Date
Jul 03, 2018
Client:
Delta
Agency:
Wieden & Kennedy New York
Executive Creative Director:
Karl Lieberman
Managing Director:
Neal Arthur
Creative Director:
Jaclyn Crowley
Creative Director:
Sean McLaughlin
Copywriter:
Brad Phifer
Art Director:
Hope Jordan
Executive Producer:
Jen Vladimirsky
Producer:
David Niblick
Producer:
Leigh Ann Dykes
Producer:
Samantha Duncan
Account Team:
Liz Taylor
Account Team:
Casey Jennings
Account Team:
Jasmina Almeda
Account Team:
Michael Devine
Strategist:
Kirstie Maryott
Strategist:
Harriet Spears
Social Strategist:
James Williams
Project Manager:
Rayna Lucier
Head of Production:
Nick Setounski
Business Affairs:
Carla Curry
Traffic Manager:
Sonia Bisono
Production Company:
Joint
Director:
The Mundo Sisters
Director, Photography:
Kai Saul
Senior Producer:
Michelle Carman
Producer:
Aly Ryan
Line Producer:
Elisa Morse
Production Designer:
Spencer Graves
Editorial Company:
Joint
Editor:
Matt Burke
Post Producer:
Aly Ryan
Editorial Assistant:
Nick Farfan
Animator:
Dustin Bailey
Animator:
Elise Dyck
Visual Effects Company:
Bonfire VFX
Visual Effects/Lead Flame Artist:
Brendan O'Neil
Visual Effects Flame Artist:
Tim Creen
Sound Studio:
Duotone
Sound Mixer:
Andy Green

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