Creativity

Cute Mural Creatures Escape Their Concrete Prisons in Search of a Cold Coke

Brand Debuts Tale of Escaping the Heat During the Winter Olympics in South Korea

By Ann-Christine Diaz and E.J. Schultz. Published on Feb 12, 2018

Editor's Pick

During the Winter 2018 Olympics in South Korea, Coca-Cola will be running an adorable, mixed-media tale reminding viewers that in other parts of the world, where temperatures aren't so frigid, an ice cold Coke can help beat the heat.

A new ad from Wieden & Kennedy depicts sweaty denizens in a concrete jungle, who guzzle down bottles of Coca-Cola as the sweat trickles down their brows. All that thirst-quenching inspires jealous looks from cute, colorful characters who adorn the city's grey facades--until they eye a trio of Coke bottles that appear in a billboard across the way. (They include Coke, Coca-Cola Life and Coke Zero Sugar, but newly redesigned Diet Coke is nowhere to be seen).

The painted creatures escape their respective walls, leaping across town via buildings and cars, all the way to the bottles, which they ultimately raise in a joyous toast.

The soda giant will also be re-running its diversity-themed Super Bowl spot during the games.

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Credits

Date
Feb 12, 2018
Agency:
Wieden & Kennedy Portland
Client:
Coca-Cola
Director:
Todd Mueller
Director:
Kylie Matulick
Managing Director:
Neysa Horsburgh
Executive Producer:
Christine Schneider
Executive Producer:
Monica Reimold
Head of Production:
Monica Reimold
Head of Production:
Drew Bourneuf
Production Company:
Psyop
Producer:
Mei-Ling Wong
Producer:
Trevor Allen
Associate Producer:
Jacob Markson
Director, Photography:
Igor Jadue-Lillo
Designer:
Paul Cayrol
3D Lead Artist:
Pavel Pranevsky
2D Lead:
Kim Stevenson
Visual Effects Supervisor:
Diego Vazquez
Effects Artist:
Liam Griffin
CG Generalist:
Todd Kumpf
CG Generalist:
Caleb Ollivant
Rigger:
Josh Sobel
Lighter:
Isaac Irvin
3D Animator:
Melik Malkasian
Storyboard Artist:
Ben Chan
Storyboard Artist:
Max Forward
Storyboard Artist:
Tory Sica
Compositor:
Austin Brown
Compositor:
Krystal Chinn
Compositor:
Jonathan Iwata
Compositor:
Brinton Jaecks
Compositor:
Lane Jolly
Compositor:
Tingting Li
Compositor:
Brendan Smith
Compositor:
Danny Song
Flame Artist:
Amir Qureshi
Flame Artist:
Brandon Sanders
Flame Artist:
Sam Shiflett
Flame Artist:
Adam Flynn
Editor:
Lance Pereira
2D Animation:
GOLDENWOLF
2D Animation Creative Director:
Ingi Erlingsson
Executive Producer:
Dotti Sinnott
Head of Production:
Tania Baptista
Producer:
Eva Dahlqvist
Production Assistant:
Ana Hoxha
Designer:
Anthony Sekyere
Designer:
Charles Bigeast
Designer:
Nick Stoney
Designer:
Ditte Wad
2D Art and Animation Director:
Ewen Stenhouse
2D Animation Lead:
Rory Byrne
2D Animator:
Bishoy Gendi
2D Animator:
Thomas Eide
2D Animator:
Alain VuGaia
2D Animator:
Lamiot Thea Glad
2D Animator:
Tim Dillnut
2D Animator:
Stephanie Mercier
2D Animator:
Frankie Swan
2D Animator:
Eliot Roucco-Trenouth
2D Animator:
Inbal Breda
2D Animator:
Reg Isaac
Compositor:
Laurence Parsons
Compositor:
John Wilkinson
Compositor:
Matthieu Landour
Additional Animation:
Powerhouse
Studio Executive:
Brad Graeber
Studio Executive:
Bruce Tinnin
2D Animation Director:
Kellan Stover
2D Animation Technical Director:
Adam Conarroe
2D Animator:
Ed Booth
2D Animator:
Robby Cook
2D Animator:
Cindy Crowell
2D Animator:
Jeff Freeman
2D Animator:
Tyler Richlen
2D Animator:
Patrick Stannard
2D Animator:
Deanna Trudeau
2D Animator:
Cassie Urban
Compositor:
Ty Davis
Compositor:
Jude Murro

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